Privacy Policy

Google

Google’s advertising requirements can be summarized in Google’s Advertising Principles. These principles are implemented to provide a positive user experience. Google Advertising Policies.

We have implemented the following:

Remarketing with Google AdWords

Impression Reporting on the Google Display Network

Demographics and Interest Reporting

We, along with third-party vendors such as Google, use first-party cookies (like Google Analytics cookies) and third-party cookies (such as DoubleClick cookies) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions related to our website.

Facebook

Facebook’s advertising requirements can be summarized in Facebook’s Advertising Principles. These principles are implemented to provide a positive user experience. Facebook Advertising Policies.

We have implemented the following:

Advertising with Facebook Ads

Retargeting with Facebook Ads

Demographics and Interest Reporting

We, along with third-party vendors such as Facebook, use first-party cookies (such as the Facebook Pixel) or other third-party identifiers to collect data about user interactions with ad impressions and other ad service functions as they relate to our website.

The Facebook Custom Audiences feature allows you to create an audience using your data, such as email addresses and phone numbers. When you use the Facebook Custom Audiences feature, your data is processed locally on your system before being uploaded and passed to Facebook for use in creating your custom audience (“Hashed Data”). Without limiting any agreement between you and Facebook, by clicking “I accept,” passing Hashed Data to Facebook, or using custom audiences or advertising, you agree to the following:

You represent and warrant, without limitation, that you have all the rights and permissions necessary and a legal basis to disclose and use the Hashed Data in compliance with all applicable laws, regulations, and industry guidelines. If you are using a Facebook identifier to create a custom audience, you must have obtained the identifier directly from the data subject in accordance with these terms.

If you provide Hashed Data, you agree to provide only data that belongs to you as the advertiser and not to supplement or enhance the data with additional data unless expressly authorized by Facebook. You represent and warrant that you have the authority to use such data on your behalf and will bind the advertiser to these terms.

You represent and warrant that the Hashed Data does not relate to any individual who has exercised an opt-out option that, directly or indirectly, has committed you to respect or provided to opt-out of having such data disclosed and used by you or on your behalf for targeted advertising. To the extent that an individual exercises such an opt-out after you have used data relating to that individual to create a custom audience, you will remove that individual from the custom audience.

You instruct Facebook to use the Hashed Data for matching purposes. Facebook will not share the Hashed Data with third parties or other advertisers and will delete the Hashed Data immediately after completing the matching process. Facebook will maintain the confidentiality and security of the Hashed Data and the Facebook User IDs that comprise the custom audiences created from your Hashed Data (“your custom audiences”), including by maintaining technical and physical safeguards designed to (a) protect the security and integrity of the data while they are within Facebook systems and (b) guard against accidental or unauthorized access, use, alteration, or disclosure of data within Facebook systems.

Facebook will not give access to or information about your custom audiences to third parties or other advertisers, will not use your custom audiences to append to the information we have about our users or to build profiles based on interests, and will not use your custom audiences except to provide services to you unless we have your permission or are required to do so by law.

Facebook may modify, suspend, or terminate access to, or discontinue the availability of, the custom audiences feature at any time. You may discontinue your use of the custom audiences feature at any time. You may delete your custom audience(s) from the Facebook system at any time through your account tools.

You may not sell or transfer custom audiences or authorize any third party to sell or transfer custom audiences.

These Custom Audiences Terms and, where applicable, the Data Processing Terms govern your provision of Hashed Data to us, your use of the custom audiences feature, and your use of custom audiences for advertising. They do not replace any terms applicable to your purchase of Facebook ad inventory (including, without limitation, the Facebook Advertising Guidelines), and such terms will continue to apply to your ad campaigns targeting your custom audience. The custom audiences feature is part of “Facebook” under Facebook’s Terms of Service, and your use of the custom audiences feature (including your use of data) constitutes part of your use and actions on “Facebook.” In the event of any express conflict between these Custom Audiences Terms and the Terms of Service, these Custom Audiences Terms shall govern solely with respect to your use of the custom audiences feature and solely to the extent of the conflict. Facebook reserves the right to monitor or audit your compliance with these terms and to update these terms from time to time.